Viewpoint Media Player is an advertising media player that is often bundled with downloads of popular software such as messaging or other services.
The reality is that drug ads are usually not that effective at growing market share in a crowded market, so long as every player is advertising heavily.
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Rosoff notes, however, that Microsoft seems determined to become a bigger player in online advertising and would definitely need Yahoo!
Coincidentally, just today Google completed its acquisition of mobile advertising firm AdMob, which almost assures Google will be a key player in the rapidly expanding mobile search and advertising business.
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Now the company has become a big player in this new advertising market, but the chief operating officer was keen to reassure users that there were limits.
Google is already the leading player in the search advertising market with a share of 68%, but it could gain even more from wider adoption in the mobile search market.
Today the trend reached ridiculous proportions, apparently due to a Motley Fool story which suggested that as an alternative to buying Groupon, Google could buy a smaller player in the local advertising and marketing game and build from there.
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Its software allows video creators to embed instructions for the player to show several kinds of advertising in videos, including pre-roll video ads, text ticker ads that run along the bottom of the image, and small clips displayed in the corner of a video.
The site also offers new advertising possibilities, including larger video ads, and an option to place an ads behind the player, basically taking up the entire screen background.
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Despite a challenging couple of years at Univision, care of a weakened advertising market and a recently resolved battle with Mexican telenovela provider Grupo Televisa, the growth opportunity for an established player in the US Hispanic market is vast.
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