That amount is not likely to be much: Major marketers have been pulling their advertising from the paper in droves in an attempt to distance themselves from the scandal.
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Back nearly a decade looking at the New York Times accounts classifieds amounted to near one third of total revenue: as important as the cover price (the other third was display advertising in the paper).
We're not talking streamers and bright paper signs advertising low APRs.
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The actual journalism inside, the writing, is paid for by the advertising that the magazine or paper is running.
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Star Toilet Paper is a company that uses toilet paper as an innovative advertising medium to help companies reach an unmatched captive audience and then provides this product for free to large venues.
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In everyday use, a graphic designer could use Inkling to create rough concepts on paper for a new advertising campaign and then review and share these concepts on the computer with colleagues or clients.
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Enter Chung, whose recent research paper, The Dynamic Advertising Effect of Collegiate Athletics, shows how on-field heroics can benefit schools by increasing both the quantity and the quality of students they can expect to attract.
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Using a combination of junk bond debt and bank financing, Singleton and his 87-year-old partner, Richard Scudder, are masters at bunching smallish suburban and hick-town papers around metro areas and skimming off advertising revenue that would otherwise go to the big paper in the city.
MediaNews has a genius for bunching small suburban papers around metro areas, skimming off advertising revenue that would otherwise have gone to the big paper in the city.
On Mersea Island, to cut down on the weight of paper they have to carry, the biggest newsagent thoughtfully takes out all the advertising supplements at the shop and chucks them in the bin first.
But it's an unhappy coincidence that General Motors (nyse: GM - news - people ) very recently pulled its advertising from the Los Angeles Times, citing "factual errors and misrepresentations" in the paper's coverage.
And sadly, getting rid of the physical version of the paper, while it does get rid of those printing costs, also gets rid of the display advertising.
Papers such as El Financiero, a Mexico city business daily, and El Norte, a Monterrey paper (and later its metropolitan sister, Reforma), succeeded in attracting enough private-sector advertising to win editorial independence.
None of these projects are announced through traditional advertising methods the company deliberately hides its light under a barrel, preferring to promote the brand through Acne Paper, along with its shifting roster of collaborators.
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