Things like these used to be thrown in as part of advertising package deals.

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Mike outsourced manufacturing and put in quick sales and marketing fixes, reinstating television advertising and rejiggering package design.

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It may recommend that the company change its advertising or change the information on the package.

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The global advertising firm WPP recently failed to win approval for its compensation package, despite the fact that its CEO Sir Martin Sorrell defended his pay in the Financial Times.

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Pollsters, political consultants and advertising firms all helped to test ideas and promote the resulting package: a three-year debt moratorium for farmers, a million-baht credit scheme for every village in the country, and universal health care with a low 30-baht charge per hospital visit.

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