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Things like these used to be thrown in as part of advertising package deals.
FORBES: Media
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Mike outsourced manufacturing and put in quick sales and marketing fixes, reinstating television advertising and rejiggering package design.
FORBES: Magazine Article
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It may recommend that the company change its advertising or change the information on the package.
BBC: Drug scare hits Wyeth
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The global advertising firm WPP recently failed to win approval for its compensation package, despite the fact that its CEO Sir Martin Sorrell defended his pay in the Financial Times.
FORBES: The Failure of U.S. Capitalism Is the Shareholders' Fault?
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Pollsters, political consultants and advertising firms all helped to test ideas and promote the resulting package: a three-year debt moratorium for farmers, a million-baht credit scheme for every village in the country, and universal health care with a low 30-baht charge per hospital visit.
ECONOMIST: Pleasing the voters