By comparison, spending on newspaper and magazine advertising will contract 17% and 20%, respectively, for the same time frame.

FORBES: Advertising

Much of this money is spent on star handlers and dog magazine advertising campaigns that resemble the "For Your Consideration" publicity that movie studios roll out amid Oscar season.

WSJ: Jason Gay: When Madison Square Garden Raises the Ruff

This morning, Online Media, Marketing and Advertising magazine is holding a conference in San Francisco on behavioral marketing.

FORBES: Can Behavioral Targeting Survive Privacy Worries?

The teaching magazine suggested the move could lead to the selling of advertising space on the side of schools similar to some US schools.

BBC: Highland Council to explore sponsorship deals for schools

More than this, people are hard-wired, when reading a magazine, to take in everything on the page, from editorial to advertising.

FORBES: Flipboard Delivers iPad Ads That Simply Make Sense

The teaching magazine, TES, suggested the move could lead to the selling of advertising space on the side of schools similar to some US schools.

BBC: Highland Council 'not commercialising classrooms'

The American Society of Magazine Editors has rules governing paid product placement and other forms of advertising in editorial content, particularly on covers.

FORBES: Did Sarah Palin Use Newsweek for Product Placement?

Beginning in late 2009, the SI Golf Group (which includes Golf Magazine, SI Golf Plus and Golf.com) started emphasizing equipment on both the editorial and advertising side of their media properties.

FORBES: Will This Save the Game of Golf?