Included in that exhibition are items that would be familiar to generations of shoppers including clothing, toys, advertising materials and business papers.

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Because this commercial purpose supposedly hoodwinks doctors and makes them incapable of weighing the evidence for and against various treatments, the FDA imposes strict requirements on what representatives are permitted to tell physicians, and advertising and promotional materials must be approved by regulators.

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If you decide to participate in the day, check in with the official SBS website to see if your business qualifies for free online advertising and to download free marketing materials to help spread the word about support for your business.

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"With these millions of dollars in new print advertising and billboards and in-store materials and radio ads, we will stop retailers from peddling poison, and protect the health of our children and help those retailers who are wanting to be a part of this and to do a good job, " Gore said.

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Cash4Gold evidently thought that TV advertising, mail order and the internet would allow them to collect materials at less than the value created.

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