And unlike broadcast, cable has a dual revenue stream--advertising and license fees.

FORBES: Magazine Article

This new mobility gives us license to create new and better apps and advertising best-suited to smartphone pixels.

FORBES: What Does Lady Gaga Know About Listening?

The quid pro quo for getting their license was they would broadcast directly to consumers and charge advertising for it.

WSJ: All Things D: Barry Diller and Aereo

Gates knows such Microsoft cooling on the Web would give license to chief executives around the world to cut their Web advertising, too. (Gee, if the brilliant Gates is doing it...) And that's precisely what happens.

FORBES: Microsoft's War Of Attrition

It has replaced half its managers with veterans of advertising and publishing, patched up relationships with disaffected photographers and broken new ground with deals to license such things as photos and movie clips to mobile-telephone customers.

FORBES: Image Enhancement