He now spends on image advertising and local promotions--from trotting out the lobster truck at schools to sponsoring Reba McEntire concerts.
Honda unveiled their car's livery for the 2007 season on Monday and have chosen to scrap advertising and feature an image of the earth.
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Mercedes-Benz unit, using his image in promotional advertising without his blessing.
If a corporation wants to use an image of celebrities in an advertising campaign, they must first obtain their approval and typically pay them a fee.
"You can't change the image of a country by running advertising campaigns, " Anholt said.
In 2005, Jay Dunstan helped the well-established photography studio expand into 3D image services after seeing a growing demand in mainstream advertising.
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In particular, notice the floating advertising section (viewable in the lower right quadrant of the first image above), which contains sponsored display advertisements, sponsored stories, and targeted display ads.
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But, as scandals spread, other weapons become ever more important in the hunt for power: the image of candidates, the money behind them (especially to buy advertising on television), and the tactical skills and clout of the teams supporting them.
Advertising reliably pulls in visitors, says Simon Anholt, who advises governments on their international image.
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Reading a succession of lifestyle poems is a reminder that in this century the poetical image and the poetical epigram have had to compete with the photograph and the advertising slogan.
Or take HSBC's ''Different Values'' advertising campaign engineered by WPP group's JWT, which superimposes different captions over the same repeated image to show that people define success differently.
The satellite TV provider has apparently scrunched up its nose at a recent promotional advertising campaign in which Comcast claims that two-thirds of satellite customers felt "Comcast delivered a better HD image" when compared to DirecTV and Dish Network alternatives.
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Its software allows video creators to embed instructions for the player to show several kinds of advertising in videos, including pre-roll video ads, text ticker ads that run along the bottom of the image, and small clips displayed in the corner of a video.
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