Banks are built on procedures and systems, and none of the "artistic" communications companies before HSBC could explain how they were going to connect their autonomous advertising boutiques to provide the bank with consistent execution across the globe.

FORBES: Kiss and Punch

We believe that Motricity continues to be well positioned to capture opportunities in the rapidly growing mobile technology sector based on our strong carrier relationships and an increasing presence in mobile marketing and advertising, and we are focusing on improving our sales execution to match that of our operations.

FORBES: Motricity Shares Swoon On Disappointing Q2, Weak Guidance

Mark talks about the importance of execution (production) in creating both music and advertising.

FORBES: Music Is The Great Uniting Language. But Are Brands Using It Correctly?