The more frequently purchased the product or service, the greater the dilution of the measured advertising effect by including repeat sales.
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Enter Chung, whose recent research paper, The Dynamic Advertising Effect of Collegiate Athletics, shows how on-field heroics can benefit schools by increasing both the quantity and the quality of students they can expect to attract.
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Sands Research Inc. an El Paso, Texas, firm that specializes in neuromarketing, the study of advertising's effect on brain activity, says it worked with five Super Bowl advertisers this year, up from two last year.
Mr Kent, a journalist and broadcaster, told the BBC he had seen the effect of advertising on his six-year-old son.
Just as it affected music distribution, then print and TV journalism and their distribution, the Internet is just beginning to have an effect on advertising.
Some observers worry about the effect that political advertising would have on smaller parties.
Of course, the hype created by advertising and media has a clear effect on Social Media.
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Claritin, thanks to years of great advertising and a pretty benign side effect profile, has always been the best-seller.
What Google gets from Buzz is a new means of organization, one that should make Google an even more useful part of life--with the not-incidental effect of improving its ability to sell advertising on its search results and mail.
As we started tracking this data we discovered something surprising: the majority of ripple effect website failures are caused by online advertising services, whose ads either slow down page load times or, worse, can actually prevent the entire page from loading.
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It said revenues were down 14.7%, citing the "challenging economic environment" and the effect of the Olympic Games coverage on the advertising market for the drop.
However, to my relief, all the advertising and media coverage regarding gold seems to have had little effect on the actual price of gold so I am still very bullish and I see another 40% rise in gold before it stalls out.
European firms that sell to other businesses are being hurt too: JC Decaux, an outdoor-advertising company, and WPP, an advertising and marketing conglomerate, have said that SARS is having an effect, thanks to cancelled travel and conferences, though WPP said the effect was difficult to quantify.
It will also drive some amount of traffic to that page (ditto with size of effect) from which the newspaper will earn more money from advertising.
Governments have tried advertising campaigns to coax their citizens into unplugging cellphone chargers and turning off their TV sets at night, to little effect.
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