Earlier this year, he told a roomful of marketers at the annual leadership conference of the American Association of Advertising Agencies that he'd love to find ways for advertisers and networks to meet more in the middle.

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"If I'm going to bet that advertising and travel recover, I'd rather just buy AOL Time Warner, " says member Matthew Lawson , who worked in advertising, high tech and finance.

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After he saw its TV commercial of a frail woman dying with regret after seeing a Kohler tub from her deathbed, Advertising Age critic Bob Garfield swore he'd never buy another Kohler product.

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The amendments will remove the long-standing prohibition against general solicitation and general advertising contained in Rule 502(c) of Regulation D.

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In the past six months, the 16 large food companies that make up the Children's Food and Beverage Advertising Initiative have shown increased interest in mobile marketing, said the group's director, Elaine D.

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He said he'd worked on commercials all over the world and had been a finalist for a number of advertising awards.

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"If you look at Google's interest in YouTube, you'd have to have your head in the sand to think that they don't see a massive advertising opportunity there, " Donovan says.

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