How far can you go in telling people that advertising and creativity is FUN?
While many who come from traditional advertising like to talk about creativity, advertising is in fact a volume business.
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This story in Advertising Age about how one agency plans to attract notice at the next Cannes Lions International Advertising Festival of creativity is unusual.
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In marketing and advertising, championing creativity is challenging.
Thirty years ago a slew of young, mostly West Coast, agencies reinvented creativity and reinvigorated advertising.
As a result, its ad campaign, which alternates Hirshberg's testimonial with pulsating music, will be awarded an "Effie, " a prestigious award honoring advertising effectiveness not creativity, mind you from the American Marketing Association.
For example, I recently worked with an advertising agency whose owners decided they wanted to be all about creativity and fun.
If anything, they show the future of the advertising is bright and will require an inventive blend of insight, creativity and technology.
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Creativity has been the flash of genius behind Twitter, Google, Facebook, great advertising for Geico, and those amazing multicolored Onitsuka Tiger sneakers.
Can the UK, known for its creativity across music, publishing and fashion as well as world-leading expertise in finance, advertising and bioscience respond to fill the gap?
It was jointly taught by staff from the Judge school and executives from Saatchi and Saatchi, with the idea of breaking down the notion that creativity should be the sole preserve of the so-called "creative industries" such as advertising.
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