Claiming to be the "first major museum exhibition to recognize scent as a major medium of artistic creation, " the show strips perfume of its extensive packaging and advertising and presents it as an "olfactory art" in a purpose-built white-cube gallery.
This new publishing paradigm might give publishers the ability to think differently in how they serve their readers and advertising partners through new programs and partnerships that are based on a more open approach to content creation and distribution.
At this point, Jonah and his partners began seeing that the problem with digital marketing was that it was too focused on demand fulfillment and not enough on demand creation and began their quest to build a technology company that would provide brand marketers with the digital advertising analytics and intelligence that matter most to them.