Complaints about the frequent advertising breaks on Channel 4 took the shine off its innovative coverage and the criticism continued as the sports events proceeded.

BBC: The media and the Olympic Games

That's just a fact of life, and one which, for the most part, is outweighed by the benefits of editorial independence, no advertising breaks, and a name that is known across the world.

BBC: Losing the FA contract

After all, this is the tournament which combines the sublime (sledgehammer batting, close finishes) and the ridiculous (Bollywood entertainment, cheerleaders, "strategic time outs" in the middle of the games to facilitate advertising breaks).

BBC: Why is the Indian Premier League floundering?

It added Weiner was objecting to AMC and series producer Lionsgate's requests for integrating product placement into the series, cutting two minutes from each episode for more advertising breaks and culling two regular cast members to save money.

BBC: Mad Men fifth series delayed until March 2012