This time last year I wrote an article for Advertising Age titled Return on Integrity Is the New Bottom Line for Marketers, that set out to answer a fundamental question about corporate social responsibility: What is doing the right thing really worth?

FORBES: What's Your Return on Integrity?

But, assuming Mr Cheney remains on the Republican ticket (see article), Halliburton's advertising spend will have to contend with still greater Democratic efforts to convince the public of the opposite.

ECONOMIST: A scandal-hit firm fights back

On the same day that AdWeek came out with its report on the top 10 earners in advertising, The Wall Street Journal publishd an article about the rise in pay for the CEOs of the biggest 350 companies.

FORBES: Advertising Chiefs Pulling Bigger Paychecks

The most telling explanation of this was in a long-ago New Yorker article about the success of a Dockers advertising campaign.

FORBES: What is Dr. Pepper's Facebook Man Cave Saying?

" This bit of advertising history came to mind recently when I read an article in The New York Times about a contest being hosted by OgilvyOne, a direct descendent of the famed marketer, to find the "best salesperson in the world.

FORBES

In America, drug firms have done well out of direct-to-consumer promotion since hard-sell television advertising was allowed for prescription drugs in August 1997 (see article).

ECONOMIST: Let advertisers tell Europe��s patients more about drugs

TfL's decision was in compliance with article 10 and stopping the advert was justified as its advertising policy clearly stated it could rule against displaying something that could cause "widespread offence" and the public body also had a positive duty to promote equality, the court heard.

BBC: 'Ex-gay' London bus advert 'like a slap in the face'

This article gives brand owners more reasons to question the cost-benefit of litigation over keyword advertising.

FORBES: Connect