He also urged the South Africans to step up their advertising and publicity campaign.
Which is, of course, the sort of advertising and publicity which most businesspeople, let alone fashion labels, would kill for.
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In essence, the record labels say radio stations are receiving free content that drives listeners to a particular station, while the radio stations respond that by playing that content, record labels receive free advertising and publicity that leads to new consumers and increased sales of their recorded music product.
As well as being used to evaluate the performance of agents, Mr Eilam says, word-spotting systems can also provide valuable insights about what callers think about a particular product, and how their vocabulary changes in response to advertising campaigns, recalls and publicity stunts.
This myth has been perpetuated, undoubtedly, by the much greater publicity and advertising conducted by for-profit institutions.
Since advertising requires tremendous monetary investment and publicity requires only time investment (and sometimes minor costs), the latter is clearly preferable.
Unlike the paid science of dollar-per-inch advertising, publicity is an art of skillfully presenting and persuading journalists to cover stories.
Most have publicity machines behind them, with jazzy posters advertising spiritual and other benefits.
Already health warning publicity regarding smokeless tobacco is becoming more prominent, and advertising restrictions are being implemented.
Much of this money is spent on star handlers and dog magazine advertising campaigns that resemble the "For Your Consideration" publicity that movie studios roll out amid Oscar season.
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