The Institute of Practitioners in Advertising (IPA), the trade body and professional institute for the UK's leading advertising, media and marketing communications agencies, offered to take part in this Panorama programme to ensure that the position of UK advertisers and their advertising agencies was accurately portrayed.

BBC: [an error occurred while processing this directive]

Sponsoring the Olympic team is less costly than sponsoring individual athletes, and less risky, because "you don't know how well they will do, " says David Lauren, Polo's senior vice president of marketing, advertising and corporate communications, and founder Ralph Lauren's son.

WSJ: Polo Ralph Lauren Lengthens Its Olympic Run

Snyder Communications would keep direct marketing, product sample distributing and advertising.

FORBES: Changing the Game Plan