Google is looking for new revenue streams to augment its traditional advertising-based model.
FORBES: Bring On The Broadband With Private/Public Partnerships
While download services like iTunes provide roughly 70% of total digital-music revenue, the IFPI report found rapid growth in subscription- and advertising-based streaming services, which had 20 million paid subscribers in 2012.
WSJ: Early Digital Bet Now a Sweet Song for New York-Based the Orchard
Most other web advertising primarily relies on context-based advertising models.
FORBES: Behavioral Ads Rock But Akamai Stock Is Still About 60% Overvalued
Mobile advertising does not generate the same fees as desktop computer-based advertising.
Dundee-based ATM advertising firm i-design has reported "encouraging" opportunities for growth after posting first-half pre-tax profits.
She noted that one possible cause may be Google's "smart" algorithms - technology which automatically adapts advertising placement based on mass-user habits.
BBC: Google searches expose racial bias, says study of names
Major consumer internet and financial services companies are also highly motivated, as they see a path to greater advertising and promotion-based revenue if they can demonstrate more marketing value through closing the loop.
Yahoo looks unlikely to do its own socially-based advertising, but will instead rely on a partnership with Facebook, selling packages of social- and general content-themed ads.
The San Francisco-based company provides a cloud-based digital advertising management system.
That positioning has also been reinforced in its business practices: Its advertising policy has been values-based, and Change.org only accepted advertising from progressive organizations that shared its values.
FORBES: Change Afoot at Change.org: How Altering an Ad Policy Alters a Brand Positioning
Reports say that it was posted online by the India-based advertising agency hired by Ford.
One interesting area for Retail Solutions is the potential to provide data for location-based advertising.
That is the consensus of mobile media enthusiasts who are using location-based advertising and marketing.
FORBES: Checking Out Where Consumers Check In Helps Marketers
JiWire, a leader in the space since 2003, pioneered the ad-supported Wi-Fi business model through location-based advertising.
ENGADGET: JiWire, AWG use location-based ads to spread free airport WiFi in the US
China-based advertising company, Focus Media (FMCN), beat earnings estimates on Wednesday when they announced to the street.
FORBES: Biggest US Investor of China's Focus Media Not Selling
Next it introduced search-based advertising and hired Hal Varian to do the math on second place auctions.
FORBES: Google + and The First $20 Billion Thought Leadership Bonus
It was too early to ask her about revenue sources, but the location- and contextual-based advertising opportunities seem obvious.
FORBES: Findery, a Location-Base Story-Telling Platform, Goes Live
This incorporates spending only on display and search advertising and excludes message-based formats.
That rise is a natural outcome of Google's auction-based advertising market and doesn't require collusion between the two Internet giants.
The duck concept, which has helped the Aflac brand become more widely recognizable, was created by the New York-based advertising agency Kaplan Thaler Group.
This is how syndicated commerce extends performance-based advertising by going the last mile and linking ad dollars at the top of the funnel to revenue conversion.
FORBES: The Local Deals Market Version 2.0: Syndicated Commerce
The answer is Spongecell, a Manhattan-based advertising technology company that is pouring new life into standard banner ads, and in the process enjoyed 6, 325% growth in 2012.
FORBES: Manhattan Start-up, Spongecell, Grows 6,325% in 2012
But the speed and flexibility of online ad buys, especially considering the increased use of ad exchanges and real-time bidding, represents a blessing and a curse for web-based advertising.
The latter was an idea of Riccky Lopes , a 19-year-old advertising student based in Sao Paulo, who created the page after successfully experimenting in the world of social media marketing.
But the fact is that it worked on the only level that matters when it comes to event-based advertising: Lots of people are talking about the brand, and in glowing terms.
FORBES: Real-Time Advertising Has Arrived, Thanks To Oreo And The Super Bowl
Vindigo, another pioneer, already has plans for GPS-based advertising.
Chris Harrington, technology director for the Charlotte, North Carolina-based advertising, public relations and new media firm Luquire George Andrews, set up VoteWoz.com and a similarly named Twitter account, which so far has more than 55, 000 followers.
Fortunately, marketers are beginning to prioritize their mobile advertising efforts toward ad models that are an alternative to click-based models, such as signup advertising.
FORBES: How 2011 Can Still Become The Year Of Mobile For Advertisers
This study also took into account how personas are used by companies building cloud-based contextual advertising systems.
应用推荐