Specifically, the company purchasing a PPC campaign pays the advertising publisher every time an advertisement, such as a text link or banner, receives a click.

FORBES: The Pay Per Click Model: Grey Line of Legality

With text messaging, applicants can text a phone number listed, for example, on a bus advertisement and immediately receive a link to job openings.

WSJ: How Your Smartphone Could Get You a Job

The text of the commandments was to have been displayed as part of an advertisement funded by a local businessman - with the slogan "Meditate on these principles to live by".

BBC: Ten commandments 'advert' ban remains