The use of social media outlets by issuers to disseminate material information also requires investors to distinguish pure advertisement from important information.
Whenever the advertising is for a little known country, it is important to give the people a lot of information in the advertisement such as the weather, language, food, etc.
Side effect information takes up 41 seconds of the advertisement, with about 20 seconds devoted to a warning that patients taking Chantix should stop taking it if they experience agitation, suicidal thoughts or suicidal behavior.
It has already tested the waters on commercialising its flow of information by offering to promote a particular topic on its list of trending topics as a form of advertisement.