Not only does Local Response track all of this data but it allows businesses to respond to these Tweets and messages with a marketing campaign, coupon or advertisement.
Specifically, the company purchasing a PPC campaign pays the advertising publisher every time an advertisement, such as a text link or banner, receives a click.
Catholics for Choice said it launched its campaign after pressure from religious groups forced the Kenyan government to drop an advertisement in March promoting condom use in marriage.
And to go to Jen's point -- and this is a matter of policy -- it is rather striking that the central engine at this time of that political campaign, and all the money that is fueling the engine, is going towards an advertisement that is provably and demonstrably false.