Advantix also lets you switch among three different size photographs on the same roll.

FORBES: How an outsider's vision saved Kodak

The Advantix cameras are based on a hybrid digital-and-conventional technology called APS, for Advanced Photography System.

FORBES: How an outsider's vision saved Kodak

But Fisher did pull every lever inside Kodak to get Advantix to market right.

FORBES: How an outsider's vision saved Kodak

This year Kodak will double Advantix capacity, to 5 million cameras.

FORBES: How an outsider's vision saved Kodak

When Kodak roused itself to leverage its digital assets, it wasted years and hundreds of millions of dollars deploying them in incremental fashion such as with its Advantix system, which used digital as a preview mechanism in a film camera.

FORBES: Part Four of a Six-Part Series