But it hasn't helped its cause by gunning for market share last year just as Intel was rolling out a wave of advanced new chips.

FORBES: Intel Awakens

The joint venture, which is subject to regulatory approval, will provide a secure environment for a new wave of advanced services to flourish, based on easy to use, accessible and consistent device security.

ENGADGET: ARM seeks better security for connected devices, teams up with Gemalto and Giesecke & Devrient

For new-wave telecoms firms, it provided a way of reaching the customer with advanced services without having to build a new network.

ECONOMIST: The slow progress of fast wires