Turns out the key to success in chips was not cheaper production but developing advanced architecture.

FORBES: Fact and Comment

Because of the advanced architecture of PowerVR Series5XT, Imagination is in a rare position, amongst today's mobile GPU providers, of being able to offer today some of the new and advanced features expected from future GPUs on Imagination's current Series5XT GPU technology, through API extensions without any hardware changes or additional cost.

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Mass production of its 20nm-class 64Gb 3-bit NAND designed on advanced toggle NAND architecture is anticipated for early next year.

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Meanwhile NEC was due to outline details of a superscalar microprocessor architecture with advanced DSP capabilities, Turley said.

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Two thirds of its profits come from products developed over the last few years, said Ken Hall, vice president of architecture and systems for advanced technology at Rockwell.

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Parrot Zikmu Solo integrates the most advanced technologies in terms of sound in an architecture that has been entirely rethought by the engineers of the French brand.

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Mr. Tata received a Bachelor of Science degree in Architecture with Structural Engineering from Cornell University in 1962 and completed the Advanced Management Program at Harvard Business School in 1975.

FORBES: Ratan Tata