Adobe SiteCatalyst, Adobe's flagship digital analytics solution, will enable NBC to measure user traffic and engagement across both apps for live video streams, ads and video-on-demand (VOD) content for all iOS and Android devices.
Campaigns have started to look beyond the usual search and banner ads, and are shelling out more for video ads on popular news sites (such as CNN.com), niche websites and video sites such as YouTube, which is owned by Google.
With hands-free setup (they set up a mobile web app, custom video and branded micro-site for you) and ongoing management of your Google Mobile and YouTube Channel, you can sit back and reap the rewards of your mobile ads and video pitches.
On advertising, the company has been pushing video ads and rewards based advertising, where users watch a video to get virtual goods for games.
More recently, ads have worked their way into the content itself, with in-text ads from networks like Vibrant and Kontera and transparent in-video ads on services like YouTube.
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CMOs now have more creative options online beyond text ads, including image, video and interactive ads, Kallayil says.
Mr. Karp: The video ads that we're hit with are always in the form of pre-roll, the video reel you get at the front of an online video.
Its software allows video creators to embed instructions for the player to show several kinds of advertising in videos, including pre-roll video ads, text ticker ads that run along the bottom of the image, and small clips displayed in the corner of a video.
Things like overlay, mobile video ads, custom creatives that take over your screen for a second.
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Instead, in-video ads promote brand advertising with short messages rather than herding users to a Web site.
Because Burst mostly focuses on display ads, adding video will bring the higher ad rates which video provides.
This is opposed to TV viewers fast-forwarding through commercials, or other online video ads being skipped or stopped.
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The company expects airlines as well as other consumer companies to buy display and video ads on its network.
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Video ads accounted for 12.7% of all videos viewed and 1.2% of all minutes users spent viewing online videos.
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Well, in 2010, users shared the top 20 video ads 5.3 million times.
The Google unit showed just under 2 billion video ads in December.
U.S. internet users watched a total of 4.3 billion video ads in March, reaching 43.2% of the total U.S. population.
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The company plans to make money by selling video ads that it will display along with videos from content partners.
Video ads are probably the best hope for decent CPMs on mobile, so that could be part of the motivation here.
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Rumors are strong that Facebook intends to bring video ads to your news feed in the first half of 2013.
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"Video ads might not fully bloom for a few years, " says Hallerman.
The Fox network also said Monday it will show Web-video clips inside of Twitter, and marketers can buy video ads to promote the clips.
Vick was not paid, but he gets free use of a customized Nissan Armada in exchange for appearing in a few ads (see video below).
In the coming weeks, online ad broker Adconion will be delivering video ads to free version of the game in Australia, the Australian reports.
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Ad: Apple will let developers embed interactive-video ads into their apps.
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The site also offers new advertising possibilities, including larger video ads, and an option to place an ads behind the player, basically taking up the entire screen background.
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After all, video ads consume buckets upon buckets of data.
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Blinkx released a tool Wednesday that lets online publishers place targeted text ads in any video embedded on a Web site based on the actual content of the video.
The idea is that the campaigns will not be intrusive, like pre-roll video ads, but will be in-game virtual goods and features that users actually like and want to engage with.
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