Television advertisers, in particular, want to find more channels for spreading their ads online, he says, and YouTube may be able to tap into that spending.
Expect more companies to test their TV ads online first.
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Ads online today are onetime and one-way, no ongoing relationship.
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Google, the developer of the world's most popular Internet search engine, generates billions of dollars in revenues annually from selling online advertising services, including the delivery of targeted ads online.
The world of digital outdoor ads is finite, unlike online ads.
Creating ads for smart phones is different than creating them for print ads or online banners.
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As Google and Yahoo square up, prepare to see even more ads - online, on your mobile, everywhere you can imagine.
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Tying ads to online searches from mobile phones is another potential goldmine.
But Toys R Us also sells the Kindle, in stores only, and it runs Google Ads for online competitors including Apple.
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Last year, France became embroiled in a row with Google over government plans to tax the company's revenue made from posting ads alongside online search results.
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The deal between Microsoft, the Justice Department and state attorneys general blunts what Google Chief Executive Eric Schmidt may have feared could evolve into a thrust by Microsoft into its lucrative business of selling ads against online search results.
Launched in 2007, Google TV Ads is an online platform that lets marketers buy national cable TV ads.
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Google is spending on TV, magazine and newspaper ads to promote new services, following years of touting the superiority of online ads.
When you go to the major online portals, you see online ads for all these sites.
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The nice thing about online ads is that you can measure their effectiveness, right?
Later, when a prospect is comparing prices or searching for a dealer, online ads are most effective.
Pepsi says it will spend 60% more on online ads in 2010 than it did this year.
Google has been doing hundreds of studies with advertisers to attribute offlline sales to online ads, Arora said.
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At least not at the rates advertisers are currently paying for online ads.
Owning a hardware company will also result in lower company margins--online ads are a lot more profitable business than smartphones.
They began with awareness campaigns and a raft of online ads in 2011 to reactivate their critical mass of supporters.
That means search giant Google, which reports its third-quarter earnings a week from today, still reigns supreme in online ads.
What Google has done is they've created an advertising system by which you can place online ads that gives really good feedback.
Google said app-makers control which technology they use to deliver online ads.
"Selling online ads is not a typical business for Microsoft, " Rosoff says.
Solve Media helps brands like Toyota and Expedialift their awareness through precisely targeted online ads, delivering massive results that translate into offline sales.
User engagement for online ads will likely increase over time alongside increased fluidity of information exchange, bringing more ad dollars to high-traffic sites.
Companies that make their money from online ads know that brand marketers currently advertising mostly on television are where the really big bucks are.
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