"Putting ads there is exactly the same as putting ads into your newsfeed, " she explained.
Faceboook launched its Social Ads platform which shows you ads based on brands your friends like.
Compared with ads targeting PC surfers, mobile ads are a small market, but it's growing quickly.
Creating ads for smart phones is different than creating them for print ads or online banners.
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The advertisers asked for ads tied to content, better information on readership and tie-in promotional ads.
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Not just new ones, such as interactive ads or apps that are essentially ads.
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Mobile ads are deeply integrated with the app rather than on the side like desktop ads.
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Users who aren't served relevant ads don't act on them as often, making the ads less valuable.
Text messages are accompanied by ads and Pinger now serves up to two billion ads a month.
They are closing our online pop-up boxes, changing channels on our TV ads, skimming our print ads.
Particularly in demand are people who can create digital ads or ads that play in different media.
Facebook Social Ads are primarily self-serve ads that can be highly targeted to appear to specific users.
It utilizes multiple sources of advertising such as direct ads, house ads, ad networks and real-time bidding.
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Mobile ads include search-related ones but also ads sent to people playing games, watching videos and using apps.
Many associations post job ads on their Web sites, and some limit access to the ads to members.
For the first time, traditional magazine ads and TV ads suddenly become compelling on a computing device.
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CMOs now have more creative options online beyond text ads, including image, video and interactive ads, Kallayil says.
Launched in 2007, Google TV Ads is an online platform that lets marketers buy national cable TV ads.
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Now, in seconds, marketers can turn well-crafted FORBES magazine print ads into effective digital ads that drive commerce.
The 30-second spot, long the workhorse of on-air ads, is yielding to shorter duration ads, which were up 12%.
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In the U.S. consumer ads will be created by ad giant GreyWorldwide, which also creates ads forBotox, Allergan's wrinkle-buster.
Hallier, a tireless salesman, still accepts ads from gentlemen's clubs--ads for Flash Dancers irked some New Yorkers in September.
The FTC wants POM to change ads on its website and stop running the ads in newspapers and magazines.
What you will see are quarter page ads and ads slightly smaller than that that are bought this way.
For Google, whose revenue mainly comes from pay-per-click ads, a focus on in-stream ads would be a new tactic.
And Nielsen Automotive honored the Soul spokes-animal ads as the most effective car ads of both 2010 and 2011.
Fitzpatrick also did not resort to attack ads, at one point asking national groups to stop running negative ads.
The company sells ads alongside its Internet search results and helps place ads within mobile-device applications such as game.
In fact, he says, most negative ads serve a noble purpose: They are actually more substantive than positive ads.
These real-time ads could create a consideration of a brand for a later purchase, like most TV ads do.
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