The first TV ads for C-Max, this fall, focused on the fun and driveability of the car compared with that of Prius v.

FORBES: Consumer Reports Zings Ford Over Hybrid Mileage Ratings

In the ads, Ford also depicts C-Max in a more flowing shape than Prius v though the cars, elongated hatchbacks, have similar profiles.

FORBES: Ford C-Max Tries To Prey On Weaker Member of Prius Family

In the ads, Ford uses an old-school but engaging 2-D-animation technique and directly compares C-Max to the Prius v, the larger Prius nameplate introduced last year.

FORBES: Ford C-Max Tries To Prey On Weaker Member of Prius Family