The well-made commercial featuring supermodel Adriana Lima earned a gold pencil at the One Show.

FORBES: Do Super Bowl Ads Win Advertising Awards?

Others, like Victoria's Secret angel Adriana Lima and Australian sensation Gemma Ward, accompanied a friend to a modeling contest, only to end up being the discovery.

FORBES: How To Be A Supermodel

At Victoria's Secret, which has made superstars out of dozens of models, including Gisele Bundchen, Adriana Lima, Heidi Klum, Tyra Banks and Alessandra Ambrosio, executives don't have to rely on personal preference to pick their next faces.

FORBES: How To Be A Supermodel