While the partnership is undoubtedly a plus for United and all airlines that have adopted the MileagePlus program, the biggest value may be seen by ScoreBig.
As a part of its growth campaign, it adopted measures to stimulate exports, including keeping the value of the renminbi at artificially low levels to give the country's exporters important price advantages.
This was no short-lived effect since it was reflected in the market-to- book-value of the firm years after being adopted, and it was also reflected in an improvement in firm operating performance (especially for say-on-pay).
Despite these cautionary words, many U.S. lawmakers are not impressed by the 0.8 percent rise in the value of the yuan against the dollar since China adopted its new policy.
Businesses will likely find the greatest immediate value of these draft guidelines in helping to fend off trouble from rules which have recently been adopted.