For every thousand people who watch a Flash clip online or fill out an online Adobe Acrobat Reader tax form (without paying), there's a Web programmer or graphic designer who paid several hundred dollars for the right to create that digital content using Adobe's multimedia production and editing tools such as Flash, Acrobat, Illustrator and Photoshop.

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As CBS, NBC, News Corp. and Google grab different parts of the online video landscape with YouTube and its clones, Adobe is looking at a different piece of TV 2.0 territory: your desktop.

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Adobe, along with research firm Edelman Berland, conducted an online survey of 1, 250 adults in the U.S., 18 years or older including 1, 000 general population and 250 marketing decision makers.

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For example, Adobe Systems Inc. in San Jose posts its employee benefits online, including deductibles for medical and dental insurance, payroll deductions for optional coverage and details about its sabbatical programs, 401(k) plan, profit sharing and employee stock purchase plans.

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He's positioning Adobe to once again play a dominant role in the next evolution in online media.

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Adobe's Flash software, the standard for rendering graphics and video online, is taking a p.r. beating by Apple, which refuses to use it in its phones and tablets.

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Also included: full versions of Adobe Photoshop Elements 11 and Premiere Elements 11, along with 25GB of online storage and a two-year Norton subscription -- something HP already bundles on select machines.

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Adobe recently acquired Auditude, a video ad management and monetization company, to enter the growing online video advertising market.

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