"True fandom is something like a cult that brainwashes you where you are unwilling to see the reality of the person you admire, " Lawrence said.

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And the one person I admire is Gilberto.

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She wants her clients to write at some length about why they are interested in the company, what they admire about its strategy, how the particular department has handled a challenge, and about the person with whom they hope to meet.

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