The bottler, which operates in North America, Turkey, Russia, Greece and Spain, said it would refine its selling and service organization, lower its general and administrative expenses, make its supply chain more efficient and modify its defined benefit pension plans in the U.S. and Canada.

FORBES: Market Scan

In exchange, the Guggenheim would retain control, supply the works of art from its collection and provide administrative and curatorial expertise.

WSJ: New Guggenheim: Art and Architecture as One | By Ada Louise Huxtable