As televisions got cheaper, audiences grew and admen became powerful, and networks stopped taking risks.

NEWYORKER: Small Wonders

The admen told him their biggest concern was the coming death of the 30- and 60-second TV commercial.

FORBES: Attention Deficit Television

As admen the company also remains big on product placement.

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Osborn described, for instance, how the technique inspired a group of ten admen to come up with eighty-seven ideas for a new drugstore in ninety minutes, or nearly an idea per minute.

NEWYORKER: Groupthink