The additional front-wheel drive called for a newly designed front axle: unlike the series production vehicle with AMG V8 engine, which has a double wishbone axle, the SLS AMG E-CELL features an independent multi-link suspension with pushrod damper struts.

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An active palm rest rounds out the modules, with a thumb-wheel and additional action button -- it's joined by a pair of (yet again) adjustable wrist rests that anchor along the bottom edge.

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Wheel manufacturing operations will continue with an additional investment of 10 million US dollars to allow production of 14-inch, high strength, light weight, steel wheels.

BBC: Ford letter to staff

And if you need any additional proof that a brand is as a brand does, get behind the wheel of a BMW and experience the sheer pleasure of doing so.

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