Members who have pre-diabetes, diabetes, asthma can earn additional financial rewards for completing health tasks. (SeeChange tracks seven chronic conditions).
Similar Zynga Serve Rewards programs will be introduced in additional games such as CastleVille and CityVille over the course of the year, so players can redeem rewards to purchase a variety of virtual goods from their favorite games.
The company also faces additional costs associated with the recently launched Balance Rewards program and store remodels as it tests new store formats and we would look for their effect on the margins.