For Nike and Red Bull, each company, has its own buzz strategy for adding hype and emotion to the campaign.

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Ware played his high-school ball in Georgia and the Final Four is in Atlanta, just adding to the emotion for the victorious Cardinals.

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"All the headlines will be about how Bush charmed us and built bipartisan ties, " the congressman said, adding that he wanted cameras inside the meeting to show the emotion and anger on people's faces.

CNN: Bush describes 'cordial' visit with Democrats