Under Mr. Jobs's leadership, for instance, Apple didn't invent MP3 players or tablet computers the company just made them better, adding design features that were new to the product category.
He now sees the company shipping 24 million Tegra units in FY 2011, up from 21 million, adding design wins from Samsung, and calculating a boost to his Android market share forecast to 39%, from 37%.
Some firms have given up manufacturing and turned to adding value through design and research and development.
For the remaining decade he and some hired engineers improved the aqua- barrier design, adding new products like protective sand-filled barrels and the first collapsible crash-cushions.
Researchers plan on improving on the X1 design, adding more active joints to areas such as the ankle and hip, increasing the potential uses for the device.
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In the case of a new small car, the Fiesta, that will be sold worldwide starting next year, Ford's top U.S. designer, Peter Horbury, suggested jazzing up the largely European design by adding certain chrome details favored by Americans.
For the first time in 30 years, Rubbermaid is changing the utilitarian design of its water pitcher, adding a swoosh-like handle and a rubbery bottom-half to match a new line of kitchen gewgaws.
The user experience on the iPad is absolutely incredible, " adding, "I suppose you could design a car that flies and floats, but I don't think it would do all of those things very well.
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For the first time in 30 years, Rubbermaid is changing the unadorned, utilitarian design of its water pitcher, adding a swoosh-like handle and a rubbery bottom-half to match a new line of kitchen gewgaws like butter dishes and pepper shakers.
On a basic leval, At Hermans is a webshop, but it also has an integrated blog with guest bloggers and interior designers adding their view of what is happening in interior design around the world.
Available in all-black, or silver with a red accent adding to the camera's elegance, the TL34HD takes camera design to a new level.
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In addition, over a dozen specific changes are being made to the design of the battery and its charger, such as adding more insulation to prevent the spread of overheating from one cell to another.
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Adding value to any space, the understated elegance of the CINEMA SCREEN Design minimizes visual distractions with an extremely narrow bezel, providing a captivating viewing experience with optimal comfort.
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Without specific guidelines and working off a few very simple design principles, the designers went back to what Michael referred to as Swiss classical graphic design but adapted it for the digital environment, which meant adding things like motion and animation effects.
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With its NVIDIA ION-based motherboard, the Pulse delivers the best graphics solution available for low-power, small form factor designs" says Drew Henry, general manager of the desktop GPU business unit at NVIDIA. "By adding the GeForce 9800 GT ECO, gamers can enjoy superior performance in a design that saves both energy and space.
ENGADGET: Maingear introduces eco-friendly, Ion-powered Pulse SFF PC
The role of landscape architecture is once again one of green embellishment, adding parks here and there, rather than sustainability agenda-setting through thought-provoking design.
"In general, in game design you want to pick one or the other and not combine a bunch, " Meretzky says, adding there are few games that have mixed elements of different styles of games into one successful game.
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