The company, which plans to develop a mixed use project, believes its landmark status will add to its profit potential.

WSJ: A Modern Plan for Historic London Market

Even Facebook was intrigued enough that it unveiled its own check-in tool (only to replace it a year later with the ability to add location to any status updates).

FORBES: How The Web 'Check In' Is Growing Up

This morning, Zuckerberg encouraged all Facebook users to announce their donor status and to add a story about how they decided to become an organ donor.

FORBES: Organ Donor Community Surprised And Thrilled By Facebook Decision

To set the status bar tint, add the UIStatusBarTintParameters key to your Info.plist file.

ENGADGET: Apple seeds iOS 6 beta 4 to developers: here's the changelog

While a number of these new rules will apply to the problematic ratings industry, so far it seems the overhaul will do little more than add marginal regulations and maintain the status quo.

FORBES

Likewise, status updates on mobile can add to Google's knowledge about who does what when, which can affect the sorts of buildings and businesses it identifies on Google Maps.

FORBES: Social Media

For example, American Express has a great card with British Airways in which points earned add up to free tickets (they do not, however, count towards your status).

BBC: Insider flight tips from a seasoned business traveller