They are trained to move merchandise and sell add-ons, which is probably why I spend less and less time there.

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It would increase national interest in the team, boost merchandise sales and likely add a new base of ticket purchasers.

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For business model, the company plans to add affiliate links for purchasing music or merchandise or tickets.

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Add to that DVD sales (not to mention Muppet merchandise) and you can bet Disney is confident it made the right deal.

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