So why cough up 50 cents or so per subscriber (similar to what Comcast pays, though the NFL Network initially wanted more) to add the channel?
Club members were encouraged to post flyers in gun and tackle shops and to encourage sportsmen to call cable systems and insist they add the Outdoor Channel.
Now the deep-pocketed cable channel will add college basketball to its armory.
Bain has guided Clear Channel to add digital screens to its billboards and start an online broadcasting service, iHeartRadio, to expand the marketing reach of its 866 domestic radio stations.
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Given the opportunity, the Disney-owned cable channel would happily add the high-profile tourney to an ever-expanding library of sports rights that already includes Monday Night Football, major league soccer and the BCS postseason package.
Murdoch is in the process of launching a rival to CNBC the Fox Business Channel which he'll add to his empire of newspapers in Australia and the U.K, along with his other properties, such as The New York Post and the Fox News and TV networks.
Months later she will add to her media empire a lifestyle-themed cable channel, the Oprah Winfrey Network, in partnership with Discovery Communications.
Designed to make finding your preferred entertainment as easy as possible, the Logitech Harmony Touch lets you add, remove and re-order up to 50 favorite channel icons from your respective cable or satellite provider right on its vibrant 2.4-inch color touch-screen.
Other goodies here include a three megapixel camera (a nice bump over the two megapixel shooters found on the IM-R100 and IM U-MU110), PictBridge support for PC-less printing, MP3 playback enhanced by four-channel stereo speakers and an FM transmitter, plus that popular Korean add-on, the electronic dictionary.
If your favorites are mostly on one channel, then they can also be added as a Favorite, so all of that channel's shows will be in the list, all the time, or you can add shows and movies to the queue directly for easy access to them on streaming services.
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Eventually the company could add a subscription model as well as paid services for music companies or bands to use Cull as a promotional channel.
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