In addition to microtransactions, some big game companies are experimenting with add-on content for game titles.

FORBES: Videogames

The goal is to verify that the software, as well as any add-on downloadable content, has been purchased legally.

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Hirano says sales of add-on game content or in-game virtual goods will help companies to make up for the initial lower price point.

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Cars are loading up on their chip content overall, and commercial developers and homeowners are beginning to add energy-smart building controls that rely on semiconductor content.

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The firm has sold tens of millions of add-on toys which offer new content when they are placed into a RFID (radio-frequency identification) reader attached to a console.

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Activision also highlighted the success of its Skylanders franchise - a series aimed at children in which add-on toys unlock new characters and content.

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When done properly downloadable content can add a great deal of value to games, but locked on-disc content and day-one DLC can hurt video game brands.

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Now add on costs for content, such as those soccer goals and the cost of subsidizing those video phones-including a couple of extra batteries with each phone.

FORBES: Third (de)generation

Watching content on your computer is one thing, but the ability to conveniently stream the same range of content on your TV (for free) could add a new level of competition that pay-TV providers are likely hoping to avoid.

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