Three million people are already using Adblock Plus, and every three months another million join them.

FORBES: The Next Zapper

You may have some ad-blocking software, such as Adblock Plus, installed on your browser.

BBC: Your guide to the BBC Embedded Media Player

Adblock Plus takes a minute to install and instantly replaces annoying banner ads and intrusive videos with pleasant white space.

FORBES: Magazine Article

AdBlock Plus has been dumped from the Google Play store, as has at least one other ad blocking app.

FORBES: AdBlock Plus Dumped From Google Play: Not An Entirely Surprising Move

For the combined Microsoft-Yahoo, which would have a third of the display ad market, Adblock Plus cannot be a good thing.

FORBES: Magazine Article

Intrepid users of Adblock Plus can set it up to also block the sponsored results that make up nearly all of Google's revenue.

FORBES: Magazine Article

Adblock Plus is a two-year-old hobby for its creator, Wladimir Palant, a 28-year-old programmer in Cologne, Germany who works for navigation firm TomTom International.

FORBES: Magazine Article