If reshaping food webs marginalises the pteropods, the salmon will have to adapt or die.

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The only question that remains is whether the incumbents will adapt or die.

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Welsh Education Minister Leighton Andrews recently warned universities they must "adapt or die".

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You adapt or you die.

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Faced with adapt-or-die decisions, shareholders are counting on executives to integrate social technologies with corporate culture in order to meet the expectations of their customers.

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Organizations either adapt to changing situations or they die.

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He goes further in the book declaring that businesses simply need to adapt to this new reality (quickly) or die.

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