With her family in financial straits, Ms. Diller found work as a society columnist for a local newspaper, then as an ad-copy writer and as a writer at radio station KROW in Oakland.

WSJ: Humorist Phyllis Diller Dies at 95

The term itself was supposedly coined by a British writer in 1994 and copped by ad agency Euro RSCG Worldwide in a recent report on men.

FORBES: Today's Man

Former strategy consultant by day and social entrepreneur by night, Anneke Jong is the Director of Digital Media at Bre.ad, a student at the Stanford Graduate School of Business, and a contributing writer to The Daily Muse.

FORBES: Business Buzzwords to Banish from your Vocabulary