August 4, 2008 - Appointment TV -- tuning in at specific times to watch scheduled shows -- is no longer the norm for many viewers, and that presents a threat to the value of ad-supported programming, according to new consumer research by Oliver Wyman.
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Other auto makers are more confident about Facebook's value as an ad outlet.
And the subsequent equation is simple to understand: the higher the precision of the personal information, the higher the value of the ad.
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Successful publishers revised and revised until they arrived at a model that limits both the number of advertisers and ad exposures, increasing their value by being notable and effective.
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And one of the reasons is the declining value of a mobile ad.
Figuring that out, he says, can raise the value of an Internet ad tenfold, or provide advertisers with influence.
Millennial Media, the largest independent mobile ad operator, saw their market value drop huge after a disappointing financial disclosure to analysts.
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Long before Madison Avenue ad copy, merchants were verbalizing the value and benefits of their wares.
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It does not have the instant gratification of a search ad but it does have the life-time value of sales, ROI, amplification and advocacy from the community.
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When the industry's ever-larger ranks of independent researchers find exploitable vulnerabilities in software, they're forced to price their discoveries on an ad hoc basis with no sense of fair market value.
And the value of the content is determined by the ad dollars it generates.
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This process repeats ad infinitum in the markets and is the main engine that creates value.
When General Motors pulled its ad dollars from Facebook, it set off a firestorm of debate about the value of social media.
Its ad certainly ups the edginess factor for a company that sells directly to consumers through value multi-packs at chains like Wal-Mart.
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Amorim's "Save Miguel" ad campaign, fronted by comic Rob Schneider, defends natural cork by educating consumers about the value of maintaining cork forests through replanting.
It includes a calculator for determining how much revenue, value per click, and return on investment marketers get from various kinds of mobile ad actions, such as clicks to call a business or even in-store visits.
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Oprah Winfrey is a billionaire because of the value of her holdings in things like Discovery and Harpo Productions, not because of the ad revenue her show generated over the years.
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The company's turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users, drive engagement within their applications, and create incremental income by providing an ad-funded payment method.
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And, get this, the legal industry, by which the ad business built its compensation model (hours), might be the one paving the way to a new, value-based compensation model.
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