Mandel, chief negotiating officer for MediaCom, a New York company that buys ad time for marketers.
Part of the reason for escalating campaign war chests is the need to pay for TV ad time.
CNN: AllPolitics - League of Women Voters Issues Campaign Reform Ideas
Sure, PepsiCo is footing the big bill for the Super Bowl ad time.
Also the total ad time is significantly more than just five years ago.
Like the one before it, the deal grants him control over a portion of ad time where Seacrest is actually peddling products directly.
After the presentations, the TV networks step up their ad-sales negotiations, trying to win commitments for the bulk of the new TV season's ad time.
It's still working on that: After it buys ad time and space for an individual campaign, Nissan measures consumer attitudes and purchase intentions every week while the ads run.
Nevertheless, many of the biggest brands continue to pursue what remains of the mass audiences of old, which is why ad time during the Super Bowl is so expensive.
To date, the insurance company doesn't know how much ad time it will buy on those episodes, which will probably be seen by 8 million viewers, at least to start.
While most agency CEOs climbed through the account management path in ad agencies to the corner office, Brien is a former media agency executive, more familiar with buying ad time than creating ads.
The cost of a similar nonsports prime-time ad, by contrast, fell 14% last year from 2007.
Working out of his home with five part-time reporters and two part-time ad-sellers, he is almost breaking even.
And I have a feeling that real time ad auctioning might be one of those things which leads to entirely new advertising campaigns.
FORBES: The Importance of Facebook's New Real Time Advertising auctions
Rightly, marketers like that they can measure the performance of an ad in real time and easily reach an audience for the best price.
FORBES: Inside Forbes: How Do You Build a Dynamic Business Model for News? Here's One Way.
And is now the second most shared ad of all time.
FORBES: How One Brand Continually Proves It Has Street Smarts
If WB ratings aren't better than Tribune's old prime-time movie fare, the company will have wound up trading 73%of its prime-time ad minutes for lousy shows.
Mr. Trevorrow says his "Safety Not Guaranteed, " about a man who places an ad seeking a time-traveling partner, is perfect for the summer because it has "the spirit of a blockbuster" without the big budget and wild special effects.
Such popularity gave Ledford the confidence to develop a full-time, ad-supported network and to persuade cable companies to pay to carry it.
Paying attention to what users are doing helps improve the real-time, ad-hoc access to the data by improving relevance and search results.
You have been making noises about developing a stronger, sexier local ad model for some time and sooner or later we are going to stop believing one is coming.
While Dish Network has been under the heat from media companies over its Hopper DVR that allows automatic ad skipping, Time Warner Cable seems to be adopting an opposite approach.
Advertisers agreed to retain the existing system for network TV - which rewards actors each time their ad is shown - but insisted on an increased flat-rate pay structure for cable and the internet.
Crispin was among some 100 agencies that clamored for a shot at a time when ad agencies are scrambling for any morsel in what is perhaps the most severe famine in Madison Avenue history.
Publishers pay SinglePlatform nothing but enjoy fattened ad revenues as users spend time checking out menus.
FORBES: Meet The Sales Machine Quietly Conquering The Local Web
It utilizes multiple sources of advertising such as direct ads, house ads, ad networks and real-time bidding.
FORBES: iOS and Android Fourth Quarter Mobile Apps Ad Metrics
One is an exchange on which marketers will be able to bid for ad impressions in real-time.
The ad airs for the first time during the Super Bowl and for the second time during the Academy Awards on February 24.
FORBES: Supermodel Kate Upton On Road Trips, Car Washes And Her Mercedes-Benz Super Bowl Ad
Last year at this time, with ad expenditures down across the board worldwide, IAB was reporting a 5.3 percent drop in Internet advertising.
应用推荐