The new ad, though, is much better.
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The syndication of programming remains strong even though ad related dollars have been affected.
Such a gain would theoretically help boost Google's search-ad business, though a company spokesman declined to comment on the matter.
Even though ad sales remain important, the strategy is to reduce this dependence by growing cable networks revenue, retransmission fees and reverse compensation.
Afraid the ads would scare away their viewers, Hecox and Padilla at first secretly turned off the ad function, so even though they were attracting millions of viewers, none of the hits was counting toward their ad revenue.
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Tumblr lacks an ad sales force, though Mr. Gottfrid said it aims to build a small team of fewer than a dozen people.
When it bought the ad network DoubleClick, though, in 2007 to compete in display advertising, it decided to switch to the DoubleClick cookie style, which was to drop cookies on the computers of anyone who visited a website (not just those who clicked on ads).
At a deeper level, though, the ad-hoc targeting of a few conspicuous culprits makes no noticeable difference to the way the country works.
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Also like the main Android version, there's a so-called CD Listening Party feature that opens up free, complete albums, with selections changing weekly. (Naturally, you can also use the app to listen to your own MP3s stored locally on the device, but you probably gathered that.) Play will be available as a free, ad-supported app, though you can also get an advert-free version for 99 cents.
But in hindsight, it gave the McCain camp fodder for a campaign ad that made it seem as though Obama had conceded on subject after subject.
It sounds as though the proposed Ricketts ad would have been a waste of money (especially now that the New York Times has demonstrated its willingness to propagate the message free of charge).
Though rates vary depending on the app and ad format, marketers generally pay more for local mobile ads.
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With the paywall tracking ahead of our expectations, we think downside in the stock is limited, though lack of consistent strength in the print ad business keeps us on the sidelines.
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Ad analytics are the only play in the short term, though.
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The FDA appears to be complicit in the situation, since it gave approval to KV a month ago, even though compounding pharmacies had been making the drug on an ad hoc basis for many years prior.
Even though TV still remains the primary destination for advertisers, the ad revenue is getting fragmented across different cable networks and internet medium.
Ad revenue also went up, by 2.5 percent, because of higher rates, though that was offset by lower ratings and reductions in content licensing revenue.
We are also positive on FB near-term as our checks suggest ad spend growth on social media is robust, albeit off of a small base, and though expense growth in 2013 may pressure margins, we believe FB remains largely a revenue story.
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