In something of a cult classic ad he shouts the tag line, "We must protect this house!"

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But with record audiences each year and television growing more fragmented, the ad industry is bracing for that price tag to keep going up.

FORBES: Even With Record Prices, Expect A $10 Million Super Bowl Ad Soon

In sync with the show's evocative look back, Martin Puris, the genius "Mad Man" behind the automotive company's tag line "The Ultimate Driving Machine, " introduced the program's opening ad, a superbly crafted vignette, complete with historical footage, that brings to life the story behind the car and how it came to stand for what it does in the minds of consumers.

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In the ad serving phase, when your computer requests an advert from the OIX (because a website has included our tag in their page), the browser sends the random number and the categories are used to deliver the targeted ad, not the details of your browsing, or anything about you or your computer.

BBC: Phorm: Your questions answered