And now for the tough love: you have got to get serious about a local ad strategy.
Courting controversy became something of an ad strategy in the 1980s, and Shahid has always been in the vanguard.
In fact, they struck us here as pretty far off-base, and Facebook seems to be rethinking its ad strategy.
Coca-Cola must still figure out a global ad strategy that appeals to both the wealthy U.S. consumer and the Pakistani farmer.
The Web address clearinghouse kept to its usual Super Bowl-ad strategy.
"It creates a level of comfortability for advertisers, " said Paul Gelb, head of strategy for ad server MoPub Inc.
Natalie Zmuda, CMO Strategy editor, Ad Age, and Richard Galant, Senior Editor, Opinion, CNN Digital.
The Super Bowl ad signals dramatic momentum and strategy shift for Mercedes-Benz.
FORBES: Kate Upton Mercedes Super Bowl Ad Tries To Access A New Crop Of Customers
Even though ad sales remain important, the strategy is to reduce this dependence by growing cable networks revenue, retransmission fees and reverse compensation.
That said, AOL beat Wall Street forecasts for its total revenue and grew display ad revenue, the focus of its strategy, by 15% in its third consecutive quarter of growth.
FORBES: Is AOL Retreating on Its Patch Profitability Promise?
For Intel (nasdaq: INTC - news - people ), which has for years marched relentlessly down the performance road--constantly boosting the performance of its chips by boosting raw clock speeds and then letting the marketing department brag about it ad nauseum--it's a significant switch in strategy.
Strategy changed in 1987, when the fabled New York ad agency J.
Some TV executives have accused Dish of releasing the new ad-skipping service to gain more leverage in negotiations over those fees, a strategy Mr. Ergen implicitly acknowledged.
Professor Martin Price, Chair of the UK MAB Committee and UNESCO Chair in Sustainable Mountain Development at the University of the Highlands and Islands, played a key role in the development of the strategy, acting as Rapporteur of the ICC Session and participating in an ad hoc working group comprised of representatives from 20 countries.
We, however, expect mobile monetization to remain low and would like to see a strategy for a solid product line that can leverage any increase in Chinese mobile ad spending going forward.
FORBES: Baidu Pre-Earnings: Questions On Competition And Mobile Monetization Remain
Unlike Windows Live Messenger, Skype is a freemium model (and not ad-based), which in addition to simply consolidating the services is likely part of this strategy for Microsoft.
FORBES: Confirmed: Microsoft To Kill Windows Live Messenger in 2013
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