It has also increased its marketing spend with the company buying an ad spot in Super Bowl.
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Given the record audiences for each of the last three championships, CBS is likely to charge even more per ad spot when it hosts the Super Bowl next year.
In a 2-minute ad spot, the company pitches its formula to fight obesity: Choose products with low or even zero-calorie content, including a broad array of low-calorie drinks from its own portfolio ( Coming Together).
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Campaigning in Seattle when the Senate voted, Al Gore was so keen to denounce the GOP that he taped a TV ad on the spot.
When an ad like the lifeguard spot airs in a time slot as high profile as the Super Bowl, and when a publication as prominent as WIRED suggests that space travel is for men, it matters.
There's no TV spot, no billboard ad, no celebrity endorsement needed.
In another spot, created by ad agency Publicis of Dallas, part of Publicis Groupe, GSK researcher Eliot Ohlstein talks of losing his father to heart disease while Ohlstein toiled for 20 years to develop Coreg.
But like the Coopers ad, a print version of the spot had already won the "merit award" in the One Club for Art and Copy'sOne Show.
Marketers were spellbound by the first Mac ad, that famous "1984" spot where the sprinting woman threw a hammer through Big Brother's (read: Big Blue's) droning rant.
The spot was was the first car ad to ever win the top prize, the Grand Prix, at Cannes.
Right on the heels of the Super Bowl ad placement, Mercedes-Benz will show this spot to kick off the broadcast of the Academy Awards.
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The Black Crown spot featured partying hipsters while the Beck's ad showed a singing fish.
The last, but not least, ad that made my very short list was the incredibly emotional spot for Jeep.
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If it finds you have opted into the service, it is ready to send you an ad or an offer from a neighborhood late-night eating spot.
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After seeing Facebook vault into the lead in U.S. display-ad revenues last year, Google will take the top spot this year, according to a new forecast from market researcher eMarketer.
CareerBuilder is buying a Super Bowl spot for the fifth consecutive year and will use the ad to launch a new "Tips" campaign, which features reasons why someone needs to look for a new job.
E-Trade placed its first Super Bowl spot in 2000, the bubble year for Web 1.0 ad invasions.
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In the other camp, you have the folks behind this ad, which could well include Dewhurst, who hasn't disavowed the spot.
Within minutes of airing, the spot had already sparked a backlash on Twitter, that graveyard of high-concept ad campaigns.
Like Mr Taylor, they wanted to make it easier for, say, a pro-choice group to run an ad attacking a pro-life politician, or for a gun club to buy a local radio spot supporting a congressman who shoots things.
The year following publication, Hodgman's buttoned-up visage scored him a spot as the Windows-powered antagonist to Justin Long's Mac, a white backgrounded ad campaign that generated a seemingly endless parade of 30-second spots.
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On the other hand, a TV ad showing "Julie, " who lost 142 pounds, didn't work as a 2-minute spot even though it did quite well as a 30-minute infomercial.
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